1. Introduction
Welcome to Petal to Post. We specialise in creating and selling beautiful, high-quality faux floral arrangements. We are an online-only business operating through our website http://www.petaltopost.com/
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, or otherwise interact with us. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
2. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
a) Personal Data You Provide to Us:
- Contact & Identity Information: Your first and last name, email address, phone number, and shipping/billing address when you place an order or create an account.
- Payment Information: When you make a purchase, your payment is processed by a third-party payment processor (Square & PayPal). We do not store or have access to your full credit card number. We only receive information necessary to confirm your payment, such as the last four digits of your card and the transaction ID.
- Order Information: Details of the products you have purchased from us.
- Communications: Any information you provide when you contact us with questions, feedback, or for customer support, including email correspondence and contact form submissions.
- Account Information: If you choose to create an account, we will collect your username and a hashed version of your password.
- Reviews and Comments: Any information you voluntarily post in product reviews or other public areas of the Site.
b) Data We Collect Automatically:
- Device and Usage Information: When you access the Site, we automatically collect information such as your IP address, browser type, operating system, pages you have viewed, the dates/times of your visits, and the referring website.
- Location Data: We may use your IP address to infer your general geographic location (e.g., city, country) to help us localise content or for analytical purposes.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to operate and personalize our Site. For more information, please see Section 5, "Cookies and Tracking Technologies."
3. How We Use Your Information
We use the information we collect for various purposes, including:
- To Fulfil Your Orders: To process your transactions, arrange for shipping, and provide you with invoices and order confirmations.
- To Provide Customer Service: To respond to your comments, questions, and requests.
- To Improve Our Site: To understand how our users interact with our Site, allowing us to improve the user experience, our product offerings, and our business operations.
- For Marketing and Promotions: With your explicit consent, to send you marketing communications, such as newsletters about new products, special offers, and other updates. You can opt out of these communications at any time.
- For Security and Fraud Prevention: To monitor and analyse activity to prevent fraudulent transactions and other illegal activities and to protect our Site and our customers.
- To Comply with Legal Obligations: To meet our legal and regulatory requirements, such as tax and accounting obligations.
4. How We Share Your Information
We do not sell your personal information. We may share your information with third parties who perform services for us or on our behalf in the following situations:
- Payment Processors: To securely process your payments.
- Shipping Carriers: To deliver your orders (e.g., Royal Mail, DPD, FedEx). We provide them with your name and shipping address.
- Website and Data Hosting Providers: To operate the technical infrastructure of our Site.
- Marketing and Analytics Partners: To help us with marketing campaigns (with your consent) and to analyse website traffic (e.g., Google Analytics). These providers are contractually obligated to protect your data.
- Legal Requirements: If required to do so by law or in response to a valid request by public authorities (e.g., a court or government agency).
- Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
5. Cookies and Tracking Technologies
Cookies are small data files stored on your browser or device. We use them to make our Site work, improve user experience, and gather analytics.
- Essential Cookies: These are necessary for the Site to function and cannot be switched off. They are usually set in response to actions made by you, such as setting your privacy preferences or filling in forms.
- Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site.
- Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation.
- Marketing Cookies: These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant adverts on other sites.
You can control and manage cookies through your browser settings. Please note that removing or blocking cookies can negatively impact your user experience and parts of our Site may no longer be fully accessible.
6. Data Security
We use administrative, technical, and physical security measures to help protect your personal information. We use Secure Sockets Layer (SSL) technology to encrypt data during transmission. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security system is impenetrable.
7. Data Retention
We will only retain your personal information for as long as is necessary for the purposes set out in this policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, retaining order details for tax purposes), resolve disputes, and enforce our agreements.
8. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:
- The right to access: You can request copies of your personal data.
- The right to rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You can request that we erase your personal data, under certain conditions.1
- The right to restrict processing: You can request that we restrict the processing of your personal data, under certain con2ditions.3
- The right to object to processing: You can object to our processing of your personal data, under certain conditions.4
- The right to data portability: You can reques5t that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- The right to withdraw consent: You can withdraw your consent at any time where we relied on your consent to process your information.
To exercise any of these rights, please contact us at stephen@petaltopost.com
9. Children's Privacy
Our Site is not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this policy periodically for any changes.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Email: stephen@petaltopost.com
Mailing Address: Petal to Post, 30 Ibbetson Oval, Leeds, LS27 7RY